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	<title>Prototype Advertising &#124; When Results Matter.</title>
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	<link>http://www.prototypeadvertising.com</link>
	<description>Passion-driven Marketing, Design, Web Development, Brand Strategy and High Definition Video Production with Award-winning Results in Lynchburg and Central Virginia</description>
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		<title>The Retreat (Microsite)</title>
		<link>http://www.prototypeadvertising.com/archives/283</link>
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		<pubDate>Fri, 25 Mar 2011 20:53:49 +0000</pubDate>
		<dc:creator>pr0t0typ3</dc:creator>
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		<title>Liberty University Online : &#8220;What If&#8221; Commerical</title>
		<link>http://www.prototypeadvertising.com/archives/247</link>
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		<pubDate>Tue, 08 Feb 2011 19:52:34 +0000</pubDate>
		<dc:creator>pr0t0typ3</dc:creator>
				<category><![CDATA[HD Video]]></category>

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		<title>Shoemakers : Commercial</title>
		<link>http://www.prototypeadvertising.com/archives/244</link>
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		<pubDate>Tue, 08 Feb 2011 19:49:50 +0000</pubDate>
		<dc:creator>pr0t0typ3</dc:creator>
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		<title>Liberty University : LU Basketball Commercial</title>
		<link>http://www.prototypeadvertising.com/archives/240</link>
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		<pubDate>Tue, 08 Feb 2011 19:47:40 +0000</pubDate>
		<dc:creator>pr0t0typ3</dc:creator>
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		<title>Martinsville Speedway : Goodys 500 Commercial 2011</title>
		<link>http://www.prototypeadvertising.com/archives/236</link>
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		<pubDate>Tue, 08 Feb 2011 19:45:05 +0000</pubDate>
		<dc:creator>pr0t0typ3</dc:creator>
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		<description><![CDATA[Martinsville Speedway wanted a complete new look for their national TV spots that would move away from the traditional race spots that were used throughout their industry. The emphasis of this spot was to promote reduced ticket prices and emphasize &#8230; <a href="http://www.prototypeadvertising.com/archives/236">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Martinsville Speedway wanted a complete new look for their national TV spots that would move away from the traditional race spots that were used throughout their industry. The emphasis of this spot was to promote reduced ticket prices and emphasize that a Martinsville race was affordable family entertainment for their fans in a difficult economic climate. History and traditions pulse through the tracks at Martinsville Speedway. As one of the only short tracks in NASCAR, they are known not only for their tradition, but for their hard-hitting racing.</p>
<p>Prototype&#8217;s goal was to highlight Clay Campbell, the track&#8217;s President, who is an icon in the sport and to promote their exciting race footage with many action shots and a music score to support that footage. Not only was this a fun spot to produce, but it has proven to be one of the most successful spots to date for Martinsville Speedway.</p>
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		<title>Centra : Branding Commercial</title>
		<link>http://www.prototypeadvertising.com/archives/233</link>
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		<pubDate>Tue, 08 Feb 2011 19:39:19 +0000</pubDate>
		<dc:creator>pr0t0typ3</dc:creator>
				<category><![CDATA[HD Video]]></category>

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		<title>Café Caturra : Owner/Investor Website</title>
		<link>http://www.prototypeadvertising.com/archives/213</link>
		<comments>http://www.prototypeadvertising.com/archives/213#comments</comments>
		<pubDate>Mon, 07 Feb 2011 03:52:23 +0000</pubDate>
		<dc:creator>pr0t0typ3</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Development]]></category>

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		<title>Banker Steel : Corporate Website</title>
		<link>http://www.prototypeadvertising.com/archives/209</link>
		<comments>http://www.prototypeadvertising.com/archives/209#comments</comments>
		<pubDate>Mon, 07 Feb 2011 03:45:47 +0000</pubDate>
		<dc:creator>pr0t0typ3</dc:creator>
				<category><![CDATA[Web Development]]></category>

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		<title>Sole Collector : iPhone App</title>
		<link>http://www.prototypeadvertising.com/archives/202</link>
		<comments>http://www.prototypeadvertising.com/archives/202#comments</comments>
		<pubDate>Sun, 06 Feb 2011 06:39:56 +0000</pubDate>
		<dc:creator>pr0t0typ3</dc:creator>
				<category><![CDATA[Print Design]]></category>

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		<title>LU Online, &#8220;Afford&#8221; National Commercial Spot</title>
		<link>http://www.prototypeadvertising.com/archives/176</link>
		<comments>http://www.prototypeadvertising.com/archives/176#comments</comments>
		<pubDate>Fri, 31 Dec 2010 02:30:17 +0000</pubDate>
		<dc:creator>pr0t0typ3</dc:creator>
				<category><![CDATA[HD Video]]></category>

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