Sometimes it’s the little things…

Sometimes it is easy to put all your focus on the big projects- the ones that consume all your time, take weeks to complete and require multiple staff members. But today, it was a little project that made me truly remember why Prototype is so great. One of our designers, Keith Poole, was given the less-than-exciting task of taking a plain white entry box and applying graphics to it. It wasn’t a glamorous project by any means and I thought we could just put a few stickers on it to spice it up and get it out the door.
Well, Keith really stepped up! He went above and beyond by creating full graphics for each box and applying each of these graphics in our production area. They look great!! It really made me appreciate the little efforts that we make to help our clients be more successful, even in the smaller tasks. Advertising Agencies are often branded by their larger, more visible projects, but I think that excelling at the little projects that no one sees is what truly separates great agencies from their competition. At the end of the day, it’s the effort that shows our commitment to every project, whether big and small. Great Job Keith!!

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