Crust Carnage.
It’s the only way to truly sum up the last hour at Prototype. What’s left in the rubble are grease-stained boxes of half eaten pieces of pizza, devoured Vikings-style by the taste testers at Prototype. You might think this is just another Wednesday PT lunch for all of us, but you would be wrong my friends. Gravely wrong.
Back story: Prototype has a partnership with Proximo Entertainment, a Mixed Martial Arts group. This duality creates the ability to put on and promote MMA fights under the title of the Elite Fighting Challenge (EFC). This weekend, EFC holds its third fight, and among the many things Prototype must do to prepare for and market it (i.e.- the killer video The Todds produced at www.efc3.net), the duty of the all-important concession stands also falls upon our shoulders. Since the ravished crowd’s demand for our pizza supply was through the roof at the last fight, a critical face-off was on our hands. Bigger than the rematch of McCalister vs. Powell was the match-up of Biggie V vs. Cheapie D.
Biggie V is a puny little nickname I devised to describe pizza brand numero uno. As its name so aptly describes, the pizza’s eight slices are of the large variety and therefore, the ringleaders at PT believed we could charge more per slice for them. But were we simply buying into a bigger is better mentality? As we knew from previous EFC shows, the biggest guys can also fall the hardest.
Which brings us to Cheapie D. At first, his smaller in stature slices led us all to believe that the obvious choice was Biggie V. But a taste of the little guy sparked quite a debate. You see, Cheapie D tastes better; packing a bigger punch into a smaller package, if you will. So the question became, should we charge less for the smaller and tastier variety or more for the slightly less tasty but larger in slice brand? Oh, how the simplest of questions bring out the most complex of opinions.
Nearly an hour later, we all emerged from the round table discussion, bellies bloated and spirits slighted. Having assaulted, uh, consulted every unsuspecting creature who walked (or in Roy’s case, biked) through our door since the boxes arrived, we finally called one pizza a winner by split decision. I won’t ruin the ending for you by telling you which one we chose. All I can say is that I am thankful that we at Prototype are not in charge of bringing about world peace. Or finding Jimmy Hoffa. Or deciding AIG payout bonuses. You know, the important stuff in life.
