Is there a magic formula for a successfully branding a organization of human beings who offer products or services? Perhaps. We know for certain they share similar DNA or “code.” Primal Branding by Patrick Hanlon (founder of thinktopia) is a great read for anyone who loves dissecting brands that achieve. Hanlon breaks down some of the best brands in business and declares their popularity is the result of seven intentional focal points. This book is a must read for young entrepreneurs and business makers.
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