Prototype: Blog » Get A Pair.

There are moments of clarity in life. Those are the times when you say to yourself, “Even though its an odd niché, I am good at [insert work related item of obscurity here].” Options may include all or some of the following: making sausage, building miniature Civil War replica paraphernalia, developing numeric algorithms (which make contests legitimately “random”), etc. … and the list goes on.

For us, such a moment occurred this year. We have realized that we have the collective mindset of a 16-year-old and can completely relate to young adults on a retail level due to an utter lack of maturity on our parts. I am kidding … kind of. But we have realized that retail marketing/design is one of the things we do very well. For the past 7 years, we have done projects for retailers such as The Body Shop, Mexx/Liz Claiborne and several footwear retailers, including our friends at Foot Locker. So this summer when we got the opportunity to develop the “Back to School” campaign for Champs Sports, we (A.) Got very, very excited, (B.) Re-entered adolescents via a time warp (Think more Uncle Rico and less Super Mario Brothers 3—that time warp takes you to directly to the final level).

As you can see, the journey was successful. The in-store campaign and ads land nationally this month through the end of August. Proof that sometimes it really does pay not to think like a grown up.